178: Creating a Niche, Authority and Visibility Strategy for Your Design Firm

Marketing
Written By Michele Williams

178: Creating a Niche, Authority and Visibility Strategy for Your Design Firm

with Rachael Bozsik

With me today is Rachael Bozsik, an international speaker and the “go-to” elite personal branding coach for high achieving interior designers. Rachael has been featured in Forbes, Glamour, at Harvard Business School, Oprah’s Leadership Academy and more. Our conversation today will focus on building out your niche, your authority and your visibility to attract your ideal client and keep your pipeline full.

Topics Mentioned:

  • People pay more for a specialist 

  • Confidence is a muscle to be flexed 

  • Create leveraged trust 

  • Have a velvet rope policy 

Listen to the Episode

Key Thoughts:

  • What I recognized was, it's an issue in personal branding. They needed to identify who they are and how to market themselves. Rachael Bozsik (7:03) 

     

  • If we focus on the not yet, it leads to anxiety, because all we can see is we haven't made it, it's on the horizon. But if we stop and look backwards, and balance that out, we can see what we have accomplished that has prepared us to be where we are and for what we're going to do. Michele (15:17) 

     

  • It's usually a disconnect between understanding the value and quality of what you're already putting out there and being able to capitalize on that, and the velvet rope policy. Michele (32:35) 

     

  • If you want to be solid, you cannot be positioning yourself as a general expert. Rachael Bozsik (33:04) 

Contact Michele:

Contact Rachael:

References and Resources:

Click here to read the transcript for this episode.

Michele Williams
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179: Setting and Revising Your Financial Goals
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177: Measuring What Matters in Your Design Firm