156: How to Have a Successful Brand Photo Shoot for Your Design Firm

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156: How to Have a Successful Brand Photo Shoot for Your Design Firm

with Catrina Maxwell

Catrina Maxwell from CatMax Photography is joining me on the podcast today to talk all about how to create a successful brand and lifestyle photoshoot. Cat and I recently worked together to create my new photos and her process was top-notch. I loved crafting the storylines, then taking the pictures to tell the story. Listen in as Cat shares her journey in photography and how we can take photos that allow us to make human connections.

Topics Mentioned:

  • Story

  • Pre-planning

  • Human connection

  • Joy

Listen to the Episode

Key Thoughts:

  • Sometimes those yeses that seem a little bit off the beaten path can sometimes become the path later. Michele (10:38) 

  • Highlighting women entrepreneurs and helping them to be successful in telling their story through those editorial pieces, just kind of lit a fire in me. Catrina Maxwell (11:59) 

  • It's not just your interiors, you have a headshot, you have lifestyle, you have behind the scenes, you have personality that's going to go with all of this. And it tells your whole story. Catrina Maxwell (13:57) 

  • Sometimes, some things that we do, we almost take for granted that either everybody knows we do it, or that it maybe doesn't hold the level of importance. Michele (45:11) 

  • I think it's amazing how God doesn't waste anything. Michele (1:01:02)  

Contact Michele:

Contact Cat:

References and Resources:


Click here to read the transcript for this episode.

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157: How to Hire for the Weaknesses in Your Design Firm

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155: 3 Ways to Protect Your CEO Position in Your Design Firm