193: Leveraging Your Network to Build Your Design Business

Marketing
Written By Michele Williams

193: Leveraging Your Network to Build Your Design Firm

WITH Pamela Durkin

Joining me today is Pamela Durkin. Pamela has spent over 30 years in the high-end design business serving both residential and commercial clients. She continues to practice design and also teaches other designers how to be magnetic and attract the best clients through her In Demand Designer Program. We are talking today about networking, ideal clients, and how to make an impression from the beginning.

 Topics Mentioned:

  • Process building

  • Magnetic Marketing

  • Profitability

  • Networking

Listen to the Episode

Key Thoughts:

  • After having my first child went back to work for about a year. And to be honest with you, it was heart-wrenching and exhausting, and unfulfilling to the 100th degree. And that's that was the moment that I decided, you know, something here's got to change, and I've got to go out on my own. Pamela Durkin (8:26) 

     

  • It's super important for us to realize to really find the part of our career that makes our hearts sing. Michele (9:33) 

     

  • The goal here is for each person to understand how they're made, what their strengths are their values, what they love to do, what they enjoy doing, what their team is specialized in, and then be able to take that and serve their clients, which then ultimately serves them. Michele (11:49) 

     

  • I want to continue on my own and ultimately decided to just go ahead and stay on my own and really started to get involved with organizations in the area. Pamela Durkin (23:27) 

     

  • What I love is that you're showing the clients how they're going to be treated before they hire you. And that's a hard thing to do. Pamela Durkin (39:42) 

     

  • Time is definitely a currency. And it's not one that we get back. We do get our money back, but we don't get our time back. Michele (49:34) 

Contact Michele:

Contact Pamela:

Resources and References:

Click here to read the transcript for this episode.

Michele Williams
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