267: The Role of Tech in Your Business 

267: The Role of Tech in Your Business 

On the podcast today is Jen McFarland founder of Marit Digital. Jen partners with small businesses and teams as they plan, assess, and improve the digital solutions that help them succeed. She helps with implementing AI to setting up web hosting and digital experience design. Today’s topic is all about tech. 

Topics Mentioned:

  • Technology

  • Audit

  • AI 

Listen to the Episode

Key Thoughts: 

  • It's the same with your tech. You have to reevaluate that from time to time. You have to make changes, you have to assess, go back and look and see what's working.  Jen McFarland   

  • All of us are running technology businesses; it's just what product or service you're using technology to sell. Michele Williams 

  • It's already past time where when you're talking about investment in tech and budgeting for tech, AI needs to be a line item, and it needs to be something that you're thinking about bringing into your stack.  Jen McFarland 

  • ... I think there is something to being able to engage with the technology in a way that actually makes you feel empowered. I think that is super important when we're looking at tech is it empowering us to do the next things.  Michele Williams  

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References and Resources:


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Click here to read the transcript for this episode.

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Episode 268: Pricing Your Work Without Emotion 

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266: The Sales Process Doesn't Have to End