Become the CEO Your Multi-Million Dollar Interior Design Firm Needs to Thrive.
Every Million Dollar Design Firm Started Somewhere. With over 20 years of experience coaching hundreds of business owners, Michele Williams has expertly designed coaching programs tailored to meet the unique needs of interior designers and window treatment professionals at every stage of their business journey.
Being a great interior designer doesn’t automatically mean your business will thrive at its full potential.
Can you...
Pay yourself what you truly deserve for the time, talent, and energy you invest in your business?
Analyze your business strategy to uncover hidden opportunities for growth and increased profitability—without needing to land another client?
Focus on building a future for your business, instead of constantly putting out fires and getting lost in the daily grind?
Grow your team effectively, avoiding costly hiring mistakes, drawn-out onboarding, and wasted resources?
True success comes from aligning your creative talent with a smart, scalable business strategy.
AS SEEN ON
Hi! My name is Michele.
Wife, Mother, Grandmother, Sister, Friend, Coach, Business Owner, and crazy about financial success!
I’ve dedicated my career to helping creative business owners—like interior designers, workrooms, and window covering pros—turn their passion into a business that truly works for them.
I know firsthand how overwhelming it can be to juggle the creative side of your business with everything else that comes with running it. That’s where I come in.
I work one-on-one and in groups with business owners to help them make sense of their numbers, streamline their operations, and create a clear plan to reach their goals.
Whether it’s figuring out how to price confidently, grow a team, or just feel in control of your business, I’m here to guide you every step of the way.
At the end of the day, I’m most passionate about helping business owners like you get to a place where you can pay yourself well, enjoy what you do, and feel excited about the future of your business. Seeing my clients go from stressed and stuck to confident and thriving is what lights me up, and I’d love to help you do the same.
“I grew as much as my profits did, and with her by my side, I do not intend to stop this growth anytime soon! Michele may specialize in Profits, and unquestionably will improve them, but my investment in her actually proved to be an investment in myself.”
Shawna Percival, Interior Designer
LET’S BREAK IT DOWN
Find the Right Scarlet Thread Coaching Program for You
Tier Two
The Designers’ Inner Circle
The Designers’ Inner Circle Community is a place where interior professionals come to take control of their business success. This program isn’t your typical coaching experience. It’s crafted for those ready to roll up their sleeves, take charge of their finances and business practices, elevate their team, and make lasting changes in their business - whether you’ve been in business for 1 year, or 20, this program is for you.
Tier Four
1:1 Strategy Coaching with Michele
Our Lite, Elite, and Intensive Strategy Coaching Programs are crafted for business owners who are ready to dive deeper into their strategy with a hands-on, personalized approach. This elevated program provides extensive 1:1 time with Michele, ensuring you have expert guidance tailored to the unique needs and goals of your business.
Tier One
Group Coaching Programs
Four times throughout the year, we offer a focused 8-week coaching program designed to help interior designers and window treatment professionals tackle key areas of their business. From pricing and financial management to strategic planning and profitability, each program combines hands-on guidance, structured online learning, and community support to address essential topics that drive growth and success.
Tier Three
CFO2GO Financial Assessment
The CFO2GO program is designed to empower you with the clarity and confidence you need to make informed financial decisions. We don’t just talk numbers; we make them meaningful for your business. Through budgeting, cash flow management, and profit analysis, we guide you step-by-step to help you understand, interpret, and leverage your financial data to create actionable insights.
“You are either a designer, or a CEO that owns a business that designs.”
Michele Williams
The Profit is a Choice Podcast
If you’re ready to…
take control of your business
pay yourself what you deserve
create a future you’re excited about
this podcast is your roadmap to making it happen—because profit isn’t just about numbers; it’s a choice you can make every day.
The Profit is a Choice podcast is your go-to resource for transforming your creative business into a thriving, profitable powerhouse. Hosted by Michele Williams, this podcast dives deep into the challenges and opportunities faced by interior designers, workrooms, and window covering professionals.
Each episode is packed with actionable strategies, expert insights, and inspiring stories to help you master the balance between creativity and business. From pricing and profitability to team building and leadership, Profit is a Choice empowers you to make confident decisions that drive success while aligning with your values.
Blogs for Interior Designers that Want to Grow Their Business
are you ready to
become the CEO your multi-Million dollar interior design firm needs to thrive?
Every Million Dollar Design Firm Started Somewhere. Let Michele Williams, with over 15 years of experience coaching hundreds of business owners, help you find the perfect program tailored to your needs. Whether you're just starting out or scaling for growth, Michele's expertise in guiding interior designers and window treatment professionals will set you on the path to success. Book a call today to discover the program that’s right for you!