185: Backwards Financials for the Win

Financial
Written By Michele Williams

185: Backwards Financials for the Win

with Tracie Taylor

Today I'm bringing you a replay of a podcast that we launched in the first few months of our podcast back in 2018. This particular podcast was in response to a question that Tracy Taylor emailed and asked me about how she could figure out her financials backwards. I work with my clients to create a top-down and a bottom-up model of their financials. And on this episode, you will hear Tracy and I work through her numbers, I want you to really listen in for some actionable takeaways so that you can look at your business financials backwards.

Topics Mentioned:

  • Strategy

  • Intention

  • Process

  • Plan

Listen to the Episode

Key Thoughts:

  • The biggest challenge to my business has been rebuilding and learning how to market myself in a new environment. Tracie Taylor (04:37) 

     

  • The missing pieces I needed in order for me to grow were finding a business coach to work with and creating and organizing the financial systems. Tracie Taylor (10:00) 

     

  • Pricing plays into marketing and we need to ask ourselves who is our ideal client and what are the services and packages we offer? Michele (11:20) 

     

  • Success happens by making sure the financials and marketing are working together. Michele (12:07) 

     

  • Where the company is, where you live and the clients you serve can be different things. It is that personal conversation that needs to be had to understand what is fair and reasonable when pricing and charging for your ideal client. Michele (55:34) 

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References and Resources:

Click here to read the transcript for this episode.

Michele Williams
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