205: Creating a Brand with a Story for Your Design Firm

Marketing
Written By Michele Williams

205: Creating a Brand with a Story for Your Design Firm

with Jill Palleschi

On the podcast with me today is Jill Palleschi of Jula Paper Co. Jill created Jula Paper Co out of a passion for design and a love of celebrations, both big and small. Jill believes that branding should be accessible to everyone and she supports business owners at all levels as they create brands representative of their business. Listen in as we discuss the story of our brand, how to not be trendy but to create a long-lasting brand, and what to do if you cannot afford a custom brand when first starting your business.

Topics Mentioned:

  • Brand story

  • New business

  • Process

Listen to the Episode

Key Thoughts:

  • There was an emotional connection to the fonts to the colors; not just to the colors but to the colors together. Like which color looks good next to this color. Michele (4:22) 

     

  • Combining the creative and number components that you were using to attract the client who is very driven by visuals is very aesthetically savvy, but also reminds us that this tool is very numbers driven and really built to help them understand what their business looks like, from a financial perspective, really combined two worlds that you don't see together often. Jill Palleschi (8:13) 

     

  • The whole idea behind my logo at the time was that the flourish was kind of whimsical, creative, we can go outside of traditional, but then the font set for Scarlet Thread was a little bit more traditional. It was kind of the merging of the two. And showing that things didn't have to be boring. Michele (17:34) 

     

  • I love that those things tell a story. And whether your brand is completely new, or there are pieces from your business that you've built over the last 20 years. That's part of the story too. Jill Palleschi (40:49) 

Contact Michele:

Contact Jill:

References and Resources:

Click here to read the transcript for this episode.

Michele Williams
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