208: How to Use Niching and Systems to Grow Your Business

Systems & Strategies
Written By Michele Williams

208: How to Use Niching and Systems to Grow Your Business

with Carolyn Boldt

Today on the podcast we have Carolyn Boldt. Carolyn is passionate about holistic health and wellness and has crafted a business that focuses on designing in these industries. There are so many good takeaways in this podcast and Carolyn really has a heart to share and teach. Listen in as she shares the journey to focus on a niche that she loved and how it has prompted a different way to scale.

Topics Mentioned:

  • Niche

  • System

  • Strategy

  • Space

Listen to the Episode

Key Thoughts:

  • We could say we ran a business, but we just owned our job. Carolyn Boldt (13:22) 

     

  • You can't be all you have to graduate up. Which is why a lot of us talk about now and scaling, having the CEO somebody to do operations in management and then the technicians to execute. Michele (14:23) 

     

  • Residential design is very much about the human being in the space. How do I want to feel in the space? How do I want to represent myself to my friends, etc. In business, it has to be about the return on investment. Carolyn Boldt (23:15) 

     

  • We began to see the elements that we needed to scale. We needed to create a system of the design process, which all the design processes go through and then create a system, so that our deliverables basically are the same. The designs are different, but the process is the same. Carolyn Boldt (30:01) 

     

  • The one thing that I would recommend is when we're looking to hire, the question is do you have time to train and to give this person the opportunity to ramp up? If you do not have that you do better to hire more experience to get it done. Michele (42:07) 

Contact Michele:

Contact Carolyn:

References and Resources:

Click here to read the transcript for this episode.

Michele Williams
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