The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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081: AIM with Intent Methodology with Michele Williams

On the podcast today, I'm going to be sharing with you the focus in my company on scaling your business. If you've listened to a lot of the past podcasts and blogs, you've noticed many of them were on scaling. Scaling simply means growing. And there's more than one way to do that. So my goal is to help the businesses, that I work with, implement business principles early on as quickly as they can, so that they scale with intention and not out of control. I hope you enjoy the podcast today.

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080: Integrating Family and Business

On the podcast, today are Jeremy and Chandler Quarles. Together they own Peach and Pine Interiors and host the wonderful podcast, Love Where You Live. After pursuing other careers that were centered around music, they both are now focusing on building the interior and renovation business…with a little music still on the side. We are chatting today about how their business began, how they are integrating their home life and business life and focusing on the foundational aspects of business that will put them in a place for future growth. With a one-year-old child and a three-year-old business, you can bet they are busy – and how they support and listen to each other is inspirational. Enjoy the podcast.  

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079: Scaling Two Parts of the Business at Once

On the podcast, today is Stacie Kennedy of Atlanta Custom Interiors. ACI provides custom soft furnishings, upholstery, hard treatments, and dorm bedding to both the retail and trade. Stacie is sharing today in our Business Challenge podcast the question of how to grow two sides of her business at the same time. We talk about the right time to hire, and how to market to keep the new hires busy with steady work. Not something to take lightly. The focus is on timing, opportunity, and marketing.  Enjoy the podcast. 

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078: Growth Strategies for Business

With us today is Jessica Williamson, owner of JTW Design. Jessica is sharing a business challenge with us today focused on company growth. Her business has been steadily growing and she is feeling pressure to grow more. We unravel some of the feelings and expectations that she is facing so that she can make a plan to move forward and grow in a way that is true and authentic to her and her team – and that results in the best offerings for her clients. 

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077: Dynamics of an Entrepreneurial Family

Joining me on the podcast today are my sons, Harrison and Brantley. They are in their 20's and have of grown up with me starting businesses out of the house for over 20 years. Many of you, after listening to the podcast with my husband Joel, asked if you could hear from my sons talk a little bit about how me being an entrepreneur or having an entrepreneurial parent had impacted them as kids. What they've seen and the lessons they've learned or taken is where we dive in. Hopefully, you'll have just a bit more of an insight into our, I would say, family entrepreneurial journey, and then maybe use some of these questions and go back and ask your own kids. I think you might be surprised at the answers.

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075: Removing the Overwhelm in Big Goals

Cynthia Bleskachek is with us today to share a business challenge. She has been doing upholstery professionally since 2001 and is the owner of The Funky Little Chair which focuses on hands-on education for aspiring professionals.  

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074: Challenge to Trust

Joining us today is Shari Walla, owner of Accent Custom Drapery in Sterling Heights, Michigan. Shari is a to the trade workroom and is sharing a business challenge with us today. As you listen, you will hear that the challenge may be presenting as one thing – but that there is a different fear and challenge behind it. Maybe this has happened to you.

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073: Scaling Your Interior Design Business

On the podcast today, we're talking all about growing your interior design, business, and scaling. Isn't that a great topic to kick off the year? My hope is that by the end of the podcast, the idea of scaling is not something scary, but something that you feel like you can tackle. I remember the first time I was asked how I was going to scale my business, and honestly, it got a little irritated. In my mind, all I could think of was Dang, I just started this business. While I've already got to start thinking about that. The truth is that earlier you think about it, the better. And so today, we're going to talk about the indicators that it might be time to scale, what scaling might look like, and hence it's not the same for everybody and what are some actionable steps that you can take.

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072: Committed to the Pursuit

With me again on the podcast is Ceil DiGuglielmo. Ceil and I had a joint podcast at the end of 2018 and agreed to do another based on the feedback. Ceil is owner of the Curtain and Soft Furnishings Library as well as Sew Much More podcast and also a drapery workroom by the same name. We are going to share how we approach a review of our company at year-end, how our thoughts and impressions impact our goal setting, what our goals look like, and the exercises we go through to help form our thinking and intentions. We would love for you to share your exercises and thoughts with us after you listen. Enjoy the podcast.

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071: Pivoting in Business

Welcome to another episode of PIAC and our Business Challenges Series. In this series, business owners share their challenges and we work through some methods to solve the problems they are facing. Even if your challenge is not the same, listen in to see if the methods and thought processes could apply to you. 

Our business challenge today is from Sheri Corey of Style and Stich in Homewood, Alabama. Sheri is pivoting in her business to also prepare for the end game – retirement. Listen in as we dig into the fear that is surrounding her pivot and the often present Imposter Syndrome.

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070: Business Challenges with Annette Faber

The podcast today is part of a new series called Business Challenges. In this series, business owners share their challenges and we work through some methods to solve the problems they are facing. Even if your challenge is not the same, listen in to see if the methods and thought processes could apply to you. 

Our first business challenge is from Annette Faber of Kaylee’s Creations in Greenville, SC. Annette is a to the trade workroom and is looking to scale. Her vision of the future of her business has a bit of a twist to it – and this twist can change the course of her business based on how she implements. 

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069: The Weight of Entrepreneurship

On the podcast today is Brenda Thompson, owner and lead designer at HouseLift Design. She is a designer in the Metro Atlanta area and started it as a second career after 20 years working in corporate. Brenda and I are going to talk about three main topics today: transitioning from corporate to being an entrepreneur, how she scaled her business and realized she could not do everything, and creating a work/life balance.  

Brenda is open and transparent about her journey and that makes it such a great discussion. My bet is that each person listening will find some area of the conversation that resonates with their own journey. I know I saw many parallels with my story.

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068: Transparency in Pricing

On the podcast today we are going to talk about transparency in pricing. We hear it all the time. The need to be transparent. I am going to tell you right now, there should be some boundaries around this - and spoiler alert – I don’t think we need to tell our clients everything. Listen to the podcast to hear the argument for being transparent in our process but guarded in our pricing.

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064: Married to an Entrepreneur

On the podcast today, I have my husband Joel.  I am pretty excited and just a little bit scared about the conversation that we're going to have…but I think it's going to be fun for many of you. My listeners have asked what my husband thinks about what I do, so I'm going to ask him some questions.

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062: Courage for the Journey

Richelle Plett, of RLP Interiors is with us on the podcast today for a second time. Richelle joined us initially on Episode 8  in 2018 entitled, Stepping Back can be a Growth Strategy. At that time Richelle shared that she was closing her custom upholstery shop after many years and many iterations – as well as the difficulty she was facing from not having a scalable business – and not digging into the financials earlier.  

Since then, Richelle is finding new ways to push through after implementing Profit First and is continuing to push forward with courage into the new challenges and opportunities that are before her. In our conversation today – we are focusing on how to pick up and move forward. How to readjust our view and how to work without a safety net.  

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056: Year One of Profit is a Choice

Wow, I cannot believe that we are a year into this podcast journey of Profit is a choice. I am not sure if you all heard my beginnings in podcasting – but I started investigating a podcast in 2016. At that time, I determined the amount of time it would take was time I did not have available – so I shelved it. Then in 2018, I was able to create sustainable time in my calendar to create and produce the podcast. And now – here we are. On this episode we are going to do a year of review and highlights – so much goodness has happened this year and I was reminded of the value this podcast has brought into the world as I looked back. 

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055: Creative Confidence Leads to Business Confidence

Joining me today is Courtney McLeod. She is the founder and principal of Right Meets Left Interior Design, an award-winning Manhattan-based full-service design studio.  An avid colorist at heart, Courtney draws from a kaleidoscopic toolbox of texture, pattern, and color to create rooms evocative of one emotion above all others - joy. Her work has been featured in print both in the US and abroad - including the cover of Aspire Design + Home Magazine and Luxe Magazine. She has been named a 2019 Style Spotter by the High Point Market Authority and included on the 2019 list of emerging designers by Luxe Magazine.  Courtney is an S. Harris brand ambassador. 

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052: Confidence by Design

Today's podcast is another solo episode. In it, we're going to talk about confidence. It is really a big topic and one that I think we can all say is important as business owners. As well as, talk about how confidence relates to our profitability.

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045: Sustainable and Scalable While Remaining Profitable

Vita Vygovska is joining us today to talk about building businesses that are sustainable, profitable and scalable. She is an award-winning author, speaker, and window treatment specialist.  Her company, Vitalia, Inc.- Fine Window Treatments & Interiors, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers and architects.  In business for over 13 years, Vita and her team are proud to be experts in their narrow field, providing their clients with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and provide a peace of mind in the job is well-done.

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