The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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201: How to Rethink Your Business

Today we are airing an episode that we launched in 2020. Many of us are seeing changes in buying patterns, budgets, and selections. While the details are different from where we were in early 2020, the rethinking our business part is the same. In this podcast we will examine how to dissect our businesses so that we can analyze them and perhaps put them back together again in a different way. Really knowing the pieces and parts, as well as what we're great at, or core competency, helps us to determine the best ways that we can show up and then serve our ideal client. Let’s focus on how to be nimble in an ever-changing world. How to grow and scale while maintaining our flexibility, which is not always easy. That will allow us to maneuver through any change. I hope you enjoy.

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196: Creating and Documenting the Procedures in your Design Firm

With me on the podcast today is Owen McNab Enaohwo. Owen is the CEO and Co-founder of SweetProcess, an easy-to-use software that enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. We will dig in to where to start, how to monitor and improve processes and how to engage your team in the collaboration.

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188: Building Heroism in Business

Scott Beebe is the founder and head coach of My Business on Purpose and he's the host of the My Business on Purpose podcast. He loves to liberate small business owners from the chaos of working in their business and helps to get their lives back by assisting them in articulating and implementing intentional vision mission values, systems and processes.

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186: Preparing Your Business to Step Away

As owners, we build and build and work and work on our business. But what happens when we need to step away for a time? Can the business move on without us? What if we are out for a hot minute and someone needs to step in on our behalf, have we established a company that they can move into? On the podcast today, we will look at the areas we need to consider for continuity of service if we, the owner, need to take a sabbatical.

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184: How to Build a Design Business that Fits Your Strengths

I am so excited to have Carol Lang, of Carol Lang Interiors in NJ, on the podcast with me today. Carol is an excellent designer who has really learned to create her own path forward in this industry. We will be sharing her journey of discovery to clarify what she wants out of her business, and how that work is iterative and ongoing. I hope you enjoy!

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183: Preparing for an OPs Resource in Your Design Firm

On the podcast today with me, again is Kelcee Sparks. And she is the Director of Operations and Success for Scarlet Thread Consulting. You might remember that Kelcee and I did Episode 168, together on how to hire an operations person for your design firm. And in that episode, if you haven't listened you may want to go check it out. We discussed operations, building trust, working within your zone of genius and process, we really focused on what an operations person did and why you might need one. Today, we're going to go a little bit deeper. And we're going to really focus on the details of being ready, creating the first steps to move in the direction of hiring an operations person, we're going to talk 30-60-90 day plans. And we're also going to talk about creating a hybrid, so that sometimes the person may be in the office, and sometimes they may be working remotely. And so I hope that you gather a lot from this and are able to put it into practice.

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179: Setting and Revising Your Financial Goals

Each year we go through a process of setting our financial goals for the following year, or at least we should. And I don’t use the “should” word without consideration. Many of us hate to be told what to do, so my hope is that in this podcast you understand the why behind it and you decide for yourself that you ‘should’ create financial goals.

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177: Measuring What Matters in Your Design Firm

Welcome to 2022! This year we are going to focus on metrics in our companies. Identifying what metrics are, what we need, and how to go about monitoring them. Last year it was all about strategy – and this year all about how to make the strategy work. Listen in for tips and tricks that will help you determine if you are still on task or not.

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175: Ending the Year Well for Your Design Business

Can we just talk for a few minutes about what it means to end the year well? Does it mean to have every job go our way? Does it mean to make more money than ever? Does it mean to barely get through it but still be standing? On today’s podcast we are going to chat about ending the year well – defining that – and using the little time we have left to do it.

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172: 4 Areas to Build Processes in Your Design Firm

Joining me on the podcast today are Debra Scarpa and Ashley Blaesing of Home Designer Marketing. We are going to talk systems and processes which you all know by now is a favorite topic of mine. We will look at the benefits of having systems, which areas of the company we need to create them in and go over an idea of the types of systems that will make our work more efficient. Enjoy the podcast.

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171: How to Create an Interior Design Business to Sell

John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. He is the author of Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts the popular podcast, Built to Sell Radio. Today, we are talking about how to create a business to sell, the difference between a job and a business, and who needs to be on your team.

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169: Growing Your Design Business With Your Spouse

Joining me on the podcast today are Jenny and Ben Slingerland of Black Ink Interiors. Jenny and Ben are clients of mine who have had tremendous growth over the last year. Today they are going to share their story of how they began working together in the company, how their business has morphed over the years, and how they each have their area of specialty that makes it all work.

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165: Why Relationships are Key to Scaling Your Design Firm

With me today on the podcast is Sarah Walker of Nuance Interiors in Washington State. Sarah has just opened a high-end showroom in the Pacific Northwest catering to builders and other designers. We are going to discuss her journey in design, how she chose to step out of the comfortable and take a risk, and what she would do differently next time.

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164: How to Prepare for a Deep Dive Strategy Session

There comes a time for every business owner where they know a cursory glance over their business is not enough. They must do a deep dive into the company to check for workflows, profitability, products, services and more. And this deep dive can be overwhelming if not done methodically – because there are rabbit trails that quickly show up! On today’s podcast I am going to share with you my recent deep dive strategies, how they worked, and what could be improved. Enjoy!

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162: 3 Strategies to Fit Your Design Business Into Your Life

If you are following along with my newsletter challenges, then you are working to determine what is critical for you and your team to complete this year. (By the way, if you don’t get my newsletter, go to www.scarletthreadconsulting.com and sign up or download any of my free offerings.) And as you are focusing on what is really critical you may be looking at a task list that is longer than your calendar has months left in the year.

Today we are going to talk about fitting your business into your life instead of fitting your life into your business. I hope you find some great take-aways to lighten the load.

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160: Building Profitability Into Your Design Business

When I started my podcast journey in September of 2018, I knew I would only do it if I could have the time and resources to do it well and consistently. I have now wrapped up 3 full years of podcasting and this is the start of year 4. Thank you all for continuing to be willing to listen, share, and talk about the choices that make our businesses and lives profitable. I would love for you to leave a review of the podcast on your favorite listening device. I believe there is more to be done and uncovered – so cheers to the beginning of year 4 of Profit Is A Choice.

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148: How to Create a Laser-Focused, Profitable Interior Design Firm

With me today on the podcast is Desi Creswell. Desi is a coach focused on helping Interior Designers get out of the overwhelm and learning to live with more freedom and fulfillment. Desi is a co-author in the second edition of The Power Talk Friday Experts book produced by LuAnn Nigara and A Well-Designed Business.

Desi and I will be talking about finding focus in your business, not only in the day to day, but in the longer term as well. Stay tuned for a great conversation.

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146: How to Accelerate Your Design Business with Critical Thinking

Joining me on the podcast today is Lane McNab of Lane McNab Interiors based in Berkeley, California. Lane had a very interesting start to her design business and some immediate success right out of the gate. In this podcast we talk about moving forward without knowing everything in advance, managing fear and risk, critical thinking, and how these elements allowed her to move forward with creating her own furniture lines. Such a great conversation and I know you will be encouraged as you listen.

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