The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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066: Staging Can Be Fun And Lucrative

Cindy Lin is on the podcast today. She is a home staging educator, podcaster and the founder of Staged4more School of Home Staging.  Her podcast, The Home Staging Show,  is the longest-running and the #1 podcast on iTunes dedicated to home staging.  Her goal is to provide modern, practical and quality home staging education to help home stagers excel and build profitable and sustainable businesses.  

In our time together today, we focused on what staging is, how Cindy got started and some of the pivots she has had in entrepreneurship. Cindy is always learning and trying to stretch herself. Listen in as she shares where she thinks she got that drive. 

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065: Productivity Affects Profitability

Amber De La Garza is on the podcast today. She is a productivity specialist who helps entrepreneurs create actionable solutions to maximize profit, reduce stress and to focus on what matters most to them. Amber also hosts a podcast, Productivity Straight Talk. She and I met at Podcast Movement, a conference for podcasters in late summer. After realizing how many connections we had in common over a lunch meeting, we hit it off. Amber focuses on productivity as a means to leverage profits – and you know I love that!

On our podcast today Amber shares what she considers to be productivity and what is not. You just might be surprised. We also dig into how to quickly determine if what you are doing in your business is really productive and profitable. 

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064: Married to an Entrepreneur

On the podcast today, I have my husband Joel.  I am pretty excited and just a little bit scared about the conversation that we're going to have…but I think it's going to be fun for many of you. My listeners have asked what my husband thinks about what I do, so I'm going to ask him some questions.

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063: Legal Assistance Supports Profitability

Jamie Lieberman joins the podcast today. Jamie is a lawyer and founder of Hashtag Legal. Jamie describes her firm as not only your lawyer, but a partner in your business. I love that description. Her firm focuses on helping you maximize your profit while protecting your assets. And who can’t get behind that!  

Jamie and I met at Podcast Movement this summer. And as you can hear me share with Jamie in our discussion – she was so approachable. Honestly, after a quick meeting, I was a little shocked that she was an attorney. Not because she was not professional – quite the opposite. She was professional and approachable – and that is not always expected from the legal profession.  

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062: Courage for the Journey

Richelle Plett, of RLP Interiors is with us on the podcast today for a second time. Richelle joined us initially on Episode 8  in 2018 entitled, Stepping Back can be a Growth Strategy. At that time Richelle shared that she was closing her custom upholstery shop after many years and many iterations – as well as the difficulty she was facing from not having a scalable business – and not digging into the financials earlier.  

Since then, Richelle is finding new ways to push through after implementing Profit First and is continuing to push forward with courage into the new challenges and opportunities that are before her. In our conversation today – we are focusing on how to pick up and move forward. How to readjust our view and how to work without a safety net.  

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061: Help and Encouragement for Designers

On the podcast today is Amy Ferrer of Miko and Boone Home. Amy and I have been friends for quite a few years. Probably since 2013 when I met her through another colleague. Amy is just one of a kind and I'm so excited to bring this podcast to you today. What we're going to talk about is her journey in business and how she uses it to encourage other designers.

Amy started off as a drapery workroom and she definitely has a heart for designers. I don't think I've ever met anybody who expresses their passion the way Amy does.

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059: Embellishment for Self-Expression

With us on the podcast today is the Trim Queen – Jana Platina Phipps. Jana is an expert in all things trimmings and as the title of this episode of the podcast, she believes embellishment is a creative form of self-expression. Jana will share with us her start with embellishments and where it has taken her. Topics we cover include unexpectedly finding a passion that you were not actively seeking, stepping out in faith and not fear, and pivoting when needed. This was such a fun conversation and I know you are going to enjoy it.

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058: Create a Board of Directors that Supports You

With me today is Jennifer Smith of JLS Designs in middle Tennessee (just outside of Nashville).  Jennifer began her business almost 20 years ago focused on window coverings. She now offers design services to her clients as well. 

Jennifer has a vast portfolio of clients. She has completed design projects for Fortune 500 executives, some of the country’s most talented music and athletic industry professionals and hundreds of families to meet their home design and decor needs.  Her expertise and attention to detail has helped clients renting one-bedroom apartments and owners of multimillion-dollar estates. Her work has transformed area homes, schools, and office suites across the region. 

Jennifer is an active member of the Window Coverings Association of America where she serves on their board of directors. She is also an active member of the Williamson County Business Chamber (Williamson Inc), Professional Drapery Workrooms in Middle Tennessee, Drapery and Design Network, and America’s Window Covering Buying Network. She also has a monthly design column featured on the online daily news resource for all things stylish in your life, Style Home Page. 

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057: Client Service Strategies that Wow

Ashley Uhl is the owner of Ashley Uhl Consulting which offers client service consulting for designers. Ashley has been cultivating a love of service her entire lifetime. Traveling extensively throughout the world early on in life, she developed an incredible respect, understanding, and interest in the five star service she encountered.

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056: Year One of Profit is a Choice

Wow, I cannot believe that we are a year into this podcast journey of Profit is a choice. I am not sure if you all heard my beginnings in podcasting – but I started investigating a podcast in 2016. At that time, I determined the amount of time it would take was time I did not have available – so I shelved it. Then in 2018, I was able to create sustainable time in my calendar to create and produce the podcast. And now – here we are. On this episode we are going to do a year of review and highlights – so much goodness has happened this year and I was reminded of the value this podcast has brought into the world as I looked back. 

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055: Creative Confidence Leads to Business Confidence

Joining me today is Courtney McLeod. She is the founder and principal of Right Meets Left Interior Design, an award-winning Manhattan-based full-service design studio.  An avid colorist at heart, Courtney draws from a kaleidoscopic toolbox of texture, pattern, and color to create rooms evocative of one emotion above all others - joy. Her work has been featured in print both in the US and abroad - including the cover of Aspire Design + Home Magazine and Luxe Magazine. She has been named a 2019 Style Spotter by the High Point Market Authority and included on the 2019 list of emerging designers by Luxe Magazine.  Courtney is an S. Harris brand ambassador. 

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054: Community and Connection Even as an Introvert

Cat French, founder of Catherine French Design, LLC., runs a full-service interior design studio located in Chapel Hill, North Carolina. She is a graduate from the University of North Carolina at Greensboro with a Master of Fine Arts in Interior Architecture and a Specialization in Historic Preservation. After teaching the Environmental Design Studio at UNCG and giving presentations on interior design and historic preservation at several State and National conventions, Cat decided to open her own business and launched Catherine French Design, LLC – just a few short years ago. Her clients include executive-level professionals, Physicians, Authors, and Professors, and are located all across the East Coast, ranging from luxury new construction homes to relaxing condos by the sea. Cat is known in the professional community as a trusted, reliable designer that will get the job done on time and within budget. 

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053: Bookkeeping for Success

On the podcast today is Emily Moore. She owns and operates the Bean Countery which is a Certified Profit First full-service accounting and advising firm.

What started as a side hustle to save her soul from Corporate Finance has grown over the past decade.  It is now a full-time passion of hers to meet entrepreneurs where they are and improve their business finances and overwhelm so they can live the life they crave. 

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052: Confidence by Design

Today's podcast is another solo episode. In it, we're going to talk about confidence. It is really a big topic and one that I think we can all say is important as business owners. As well as, talk about how confidence relates to our profitability.

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051: Mother Daughter Design Team

On the podcast today is Emma Carole Paradis and Kim Carole, the owners and designers of Impeccable Nest, based in Bedford, New Hampshire. They are a mother-daughter team with a love of design. Originally from a beach town in California, now in New Hampshire, they bring a Southern California cool and a New England tradition to their design.

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050: Hiring Exceptional People to Be Profitable

With us today is Eileen Hahn. She is a principal in the San Diego based management consulting firm, Organization Effectiveness Consultants (OEC). She partners with leaders of organizations to establish new levels of performance, financial results, teamwork, and employee work passion. Eileen is a delightful and engaging professional speaker and university instructor. She combines practical knowledge, tools and techniques with warmth and real world examples and experiences.

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049: Design Psychology for True Connection

Joining us today is Monique Becker of The Enlightened Nest (and Becker Home). Monique lives with her husband and sons in rural southeastern Pennsylvania in an imperfectly-perfect Victorian farmhouse. She offers design and custom window treatments to her customers. Monique has studied the psychology of design and shares that with us today. She believes houses are living, breathing entities, and are a direct reflection of who we are as people, and who we can become. 

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048: Summer Stress Removed

This is going to be a solo podcast and we're going to be talking about a topic that I keep seeing online and discussing with my one to one clients in private. We will talk about the summer slow down. So we're going to dig into some options on how to handle the summer chaos with maybe kids at home. Also, how not to give up on your business during that time. As well as not missing out on an entire summer of fun with the kiddos. It doesn't really have to be an either or if we can get creative.

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BONUS: Profit First Success Stories with Kristin Mathis

Joining me on the podcast today is Kristin Mathis.  She is the owner of Distinctive Windows in upstate NY, a custom drapery workroom. She began sewing as a young woman, and when Kristin purchased her first home, she found a severe lack of quality ready-made window treatments available. Using her natural talent to sew her own window treatments, she fell in love with interior design industry.

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