The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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152: How to Choose the Best Insurance for Your Design Firm

With me today is Michelle O’Connor of O’Connor Insurance Associates located in Charlotte, NC. Michelle and I are going to talk about what insurance is, and why we need it, discuss the different types of insurance available, when to get insurance, and when to make a claim against it. There are so many different types of insurance and knowing what serves our company best will allow us to make the best decisions to protect the business we are building.

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151: How to Conduct a Midyear Employee Check Up for Your Design Team

Years ago, employee reviews were done yearly, and they were so very formal that most people entered with some form of fear. Even those who were high performers. Why? Because you never knew how they were going to go – and the sentiment was that the reviews were always done in favor of the company.

Listen in as I break down how to do a mid-year review with each of your team members, why this is important, and how to balance the scales between what the company needs and what the employee needs.

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150: 6 Layers of Referral Strategy for Your Interior Design Business

With me on the podcast today is Stacey Brown Randall. Stacey is an award-winning author of “Generating Referrals Without Asking”, which we talked about on episode 27 of my podcast back in 2019, and she is the host of the popular podcast, Roadmap to Grow Your Business.

Stacey and I met when we were both working together as co-authors of the book, “The Things I Learned From A Well-Designed Business – The Power Talk Friday Experts”, Volume 1.

Today, Stacey and I are going to look at our referral strategy through a layering approach. There are 6 layers, and after today you will think of planting referral seeds for your business with intention.

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149: Ways to Make Your Interior Design Business More Fun

The last year and a half have been taxing for businesses, and for business owners. The time we used to take to create a great team culture and to do things together was changed to how do we all do things apart from each other. On today’s podcast, we are going to dig into why it is important to have fun in the workplace and how to do that in a multitude of ways. I hope you can take away a few new ideas for your team to build fun again.

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148: How to Create a Laser-Focused, Profitable Interior Design Firm

With me today on the podcast is Desi Creswell. Desi is a coach focused on helping Interior Designers get out of the overwhelm and learning to live with more freedom and fulfillment. Desi is a co-author in the second edition of The Power Talk Friday Experts book produced by LuAnn Nigara and A Well-Designed Business.

Desi and I will be talking about finding focus in your business, not only in the day to day, but in the longer term as well. Stay tuned for a great conversation.

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146: How to Accelerate Your Design Business with Critical Thinking

Joining me on the podcast today is Lane McNab of Lane McNab Interiors based in Berkeley, California. Lane had a very interesting start to her design business and some immediate success right out of the gate. In this podcast we talk about moving forward without knowing everything in advance, managing fear and risk, critical thinking, and how these elements allowed her to move forward with creating her own furniture lines. Such a great conversation and I know you will be encouraged as you listen.

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145: Insider Secrets of a Serial Interior Design Entrepreneur

Joining me on the podcast today is Morgan Mostinger of Lot35 Homes. Together, Morgan and her husband, Ryan, own 5 businesses. Morgan and I have coached together for a year, and in that time we discovered her superpower – starting businesses. In this episode, Morgan will share how she made peace with being a starter and how conquering fear allowed her to have more experiences in her personal and professional growth. I hope you enjoy the podcast.

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144: How to Quickly Stress Test Your Interior Design Firm

I have seen it before. We go through a goal setting process and then move forward without continually checking to see if the goal is truly attainable and realistic. Maybe you have heard of SMART goals: specific, measurable, attainable, realistic and time bound. Today we are going to talk about stress testing our goals to check for attainable and realistic.

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143: How to Grow an Influential Interior Design Business

Joining me on the podcast today is Diane Diaz, the Lead Speaking Coach and Personal Brand Strategist with Speaking Your Brand. She works with women entrepreneurs to help them create their signature talk so they can speak with clarity, conviction, and confidence. Today we are going to talk about creating your voice, ways to use it in your marketing and personal sales cycle, as well as how to use it as a thought leader creating influence in your industry.

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141: 5 Ways to Attract & Keep Good Interior Design Employees

With me today is Jessica Harling of Behind the Design. Jessica loves to work with organizations to create training and operational systems to inspire their employees, streamline costs and develop a Rockstar culture. On the podcast today we are going to tackle the topic of employee retention. What are the 5 big tips to creating an environment where our employees want to hang around and work for the success of all? Enjoy the podcast.

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140: How to Easily Manage the Money Goals In Your Design Firm

I am so excited to speak with you today regarding managing the money goals in your business. On our last podcast together, episode 138, we discussed the 5 main money goals that needed to be established in your firm. Now we are going to talk about how and when to manage to them. This time grab your pen, paper and a calendar and let’s get to it.

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139: Top Reasons Your Design Firm Needs a Spanx Strategy

With me today is Crista Grasso, creator of the Lean Out Method and the 90 Day Lean Out Planner. Crista helps growing businesses achieve more by doing less through a combination of strategic planning and lean business practices.

Today we are going to talk about what that looks like for the design industry. There are many actionable activities in this podcast, so get ready to lean out your business.

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138: How to Easily Set Reachable Money Goals in Your Design Firm

Numbers, numbers, numbers. They can really feel overwhelming in a business. And you always hear me, and others, talking about managing your financials or watching them. And maybe you have been thinking – I am looking at them, but not sure what I am looking at or what they should look like. I get it. So, that is what we are going to dive into on the podcast today. We are going to chat about how to set reachable money goals in your Interior Design Firm. Grab a pen and paper and let’s get started.

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137: 5 Mistakes to Avoid when Scaling Your Interior Design Firm

With me on the podcast today is Courtney DeRonde. Courtney is a CPA and Managing Partner of TDT CPAs and Advisors in Iowa. Courtney and her team provide boutique advisory services for small businesses that are in a growth mode. Today, she shares with us the 5 blindspots of a growing and scaling company. If we ignore these blindspots issues can certainly arise. Courtney offers actionable ways we can recognize the blindspots and do something about them in advance. Enjoy the podcast.

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136: How to Easily Understand Your Interior Design Business Finances

Joining me on the podcast today is Jack Tompkins of Pineapple Consulting Firm. Jack began his career in the insurance world where he focused on analytics, financials, and building relationships. Now, he works with business owners to turn their flat data into beautiful visual representations to make analyzing and understanding the data so much easier. This was a really fun conversation to have and it seriously inspired me with the possibilities. Listen in for ideas on how to turn that flat data into something more.

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135: How Successful Interior Designers Delegate to Their Team

Are you feeling overwhelmed with work? Many businesses are right now due to the massive desire our clients are having to control where and how they live since we are spending more time at home. On this podcast we are going to discuss how to delegate work without dumping it. There is a difference, and you might be surprised to know many of us thought we were delegating work when really, we were just dumping it off on our teammates. Let’s break this down together.

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134: How to Hire the Best Assistant for Your Interior Design Business

Laura Licursi is the founder and owner of Elite Virtual Assistants, a virtual staffing agency that helps busy professionals, like all of us listening, go from busy and overwhelmed to productive by helping them delegate work that is keeping them IN their business so that they can work ON their business.

In our time together today, Laura and I will hit some of the following topics surrounding hiring a VA. First, we will talk about what a VA is, how it is different to an OBM – I know, lots of acronyms, but I promise we will make sense of them. We will chat about hiring from an agency vs. straight freelance when to know if the timing is right, and what you need to have in place to do it well.

I have many VA’s and they help support me to run my business. Listen in to see when might be the right time for you to bring on help in this area.

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