The Profit is a Choice Podcast
Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.
030: Blogs Are Still Relevant
Jaquilyn Edwards is a writer, artist and the founder of Ochre & Beige, the blogging studio responsible for ghostwriting 150+ blog posts and several websites in the interior design industry last year.
031: Art is for Everyone
Michele Seekings is the owner of SPIRE Art Services in Charleston, South Carolina. After 26 years in the medical/pharmaceutical industry, Michele founded SPIRE to pursue her passion for art. Michele is an avid art collector and supporter of local art initiatives including curating INTRO, an annual pop-up show featuring the area’s top 10 emerging artists. She actively serves on the Board of Directors for the Gibbes Museum of Art as the Chair of the Visiting Artist Program. Michele is also involved with local organizations such as Historic Charleston Foundation, the Preservation Society, and Spoleto USA.
029: Branding to Create Your Narrative
Nicole Heymer is the founder of Curio Electro, a boutique creative agency specializing in intuitive branding, compelling design and actionable strategy. Since 2011, Curio Electro has worked with a wide variety of clients at every stage in their development, from nationally known interior design firms to local craft breweries.
028: Niche Accounting For Trusted Advisement
Peter Lang, CPA, is an accountant who specializes in the unique accounting challenges faced by artistic professionals. Designers and other artistic professionals may find that ordinary CPAs are simply unequipped for their needs, but with 16 years of tax and accounting experience under his belt, Peter is a proven expert in helping interior designers do their taxes and all the other financial duties that art school didn’t teach them.
027: Referrals Without Asking For A Full Pipeline
Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Through her programs, she provides a roadmap to take control of your business.
026: Faster Than Normal Can Be a Gift
The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a 5x best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer economy. He is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder.)
025: Biz-Ability Just Do It
Rachel Moriarty is a leading home style expert, best-selling author, speaker, brand ambassador, product designer and cohost of the popular Design+Style podcast. Recently, named one of "2018 Most Influential People" in Real Estate Staging, Rachel is also an award-winning designer with more than 13 years of experience redesigning the houses, vacation and investment homes of successful professionals in and around San Diego County and nationwide via her online services. Her work both as a designer and stylist has been published in home furnishing catalogs and industry and shelter magazines. A treasure huntress since the age of 12, her specialty is elevating spaces by incorporating her client’s family heirlooms and is known for her use of playful patterns, bold strokes of color and serious style. Rachel's current projects include a new tile line with Elegant Mosaics, the design and launch of The Design Network’s new eDesign platform, a new podcast called 'Visibility with Rachel' and the renovation of three homes for a new HGTV series focused on short term rentals scheduled to launch in early 2019.
024: Learning the Craft of Upholstery
Cynthia Bleskachek has been doing upholstery professionally since 2001 – before that, she grew up making buttons and pulling staples in her mom’s home upholstery shop. Her journey has cultivated a deep love, and appreciation for the character, and quality of older furniture – in a market overwhelmed by disposable options, re-upholstery provides a viable alternative.
The Funky Little Chair began as a Facebook blog of sorts, providing bits of education from whatever project was on the “horses” in the upholstery shop. In 2016, Cynthia opened The Funky Little Chair in order to focus on hands-on education for hobbyists and aspiring professionals.
On our podcast today we are really discussing the upholstery industry, the struggles they face, the future of the craft, and what can be done to keep this industry viable in our current economy.
023: Success with Systems to Alleviate Stress
Matt Malouf is a passionate business coach, entrepreneur, speaker, author, and podcast host on a mission to help entrepreneurs around the world break the shackles of mediocrity and reach new levels of personal and business success. On the podcast today we focus on the mindsets that keep us stuck and unable to delegate and work in our zone of genius. Matt has lots to share on this topic and it is so important for us to consider as we are business building.
022: Diving into the Deep End of Business
Lindsey Cheek is the owner, principal designer, and creative director for Gathered Group located in Wilmington, North Carolina. Lindsey’s work has been featured in Southern Living, HGTV magazine, Martha Stewart Magazine, The Huffington Post and many more. Lindsey shares with us how her business took off quickly after using photos of her personal home renovation and how this meant diving into the deep end of business quickly!
021: Possibility Understood
Diane Preston, Owner of Diane’s Interior Creations, has over 23 years of experience creating custom window treatments and soft home furnishings. She values customer service and educating her designers to be successful in the workroom and with their clients. Preston lives in Murfreesboro, Tennessee and enjoys having her son and daughter in the business with her. Diane shares with us the possibilities for success in a workroom that she did not know were even reasonable when she started.
Bonus: Setting Goals that Matter
Jennifer is joining us again on the podcast to talk about goal setting. As the creator of The Best Planner Ever, Jennifer specializes in productivity, strategy and mindset surrounding goals and planning and moving business forward. Enjoy this freeing conversation and then go set some goals!
020: Year in Review with a Look Forward
Ceil DiGuglielmo of The Sew Much More Podcast and I join forces (and podcasts) to review our year, share our strategies, look forward, and create space to understand our businesses in a new light. Listen in and maybe create your own action plan for review and forward dreaming and planning.
019: Sourcing and Procuring with Efficiency
Heather Gillette is the Founder and CEO of Designer Inc. and has over 25+ years in online start ups. Heather previously worked at YouTube as the Founder and Head of Content Review, Copyright Enforcement, Abuse & User Support Teams as well as localized YouTube operations in 13 countries. A fun fact about Heather is if you Google ‘Heather Gillette YouTube’ you can find interesting case studies and articles about the work she did at YouTube. Her expertise is in building teams, automation and scale, localization and leveraging user community. She loves solving the impossible challenges and we learn in this episode what happened when she turned her attention to the interior design industry.
018: Sustainable Design Through Connectedness
Renee Carman is the owner of Mandeville Canyon Designs. Their philosophy is to design in balance with nature. They carefully weave a refreshing collection of color into the five earth elements further reinforcing their unique style by using renewable resources and tapping into the wealth of local artistry. Since 2004 Renee and her team have specialized in interior and exterior design with a special emphasis on Biophilic design. The company also has a strong social conscience and looks for opportunities to volunteer in the local community and beyond.
017: Accidental Business that Became Intentional
Ann K. Johnson is the owner of Sew Easy Windows specializing in decorative soft goods such as panels and draperies, cushions and pillows, tablecloths and napkins and much more. Ann is also a speaker, author and instructor known for creating ways to be efficient in the workroom. She is the author of a two volume book series, The Professional Workroom Handbook of Swags. Listen in as she shares how her business accidentally started but how she moved towards intentionality to keep it going.
016: Building A Profitable Team for the Win
On the podcast today we have Jeanelle Dech. Jeanelle is president and co-founder of Adaptive Textiles, a textile printing company in West Chester, Pa. She’s known for her Fit-Like-a-Glove slipcovers, SPEED sewing method and workroom profitability training, and is the creative force behind The Workroom Channel and the Curtains & Soft Furnishings Resource Library. Jeanelle and I are accountability partners and we can dig into about any topic to discuss. Enjoy our conversation today on the topics of ideal client, our WHY, self-guided couples therapy and team work.
015: Confidence by Design in Year One
Sara Brennan is a nationally published interior and floral designer, calling her style “Romantic Transitional”. She is an award-winning entrepreneur, author and lover of collecting all things vintage. Sara has been published in Romantic Homes and Traditional Home magazines highlighting her romantic and fall looks for the home and outdoor spaces. Only one year in business, Sara shares what she has done and is working on to be where she is today.
014: Manage Your Projects with Ease
Sarah Daniele is the CEO and co-founder of Mydoma Studio, providing interior design professionals with the tools to enhance their value, create a repeatable process and collaborate with clients in the industry. Sarah and her team are passionate about using systems and processes to help interior designers grow their design businesses. In this episode we hear how Sarah began her career in interiors and what led her to where she is today.
013: Showhouse Savvy Make a Plan from the Start
Lauren Davenport Imber is an Atlanta-based interior designer that works with clients to transform high-end residential and commercial spaces into livable, chic spaces. Lauren is known for her timeless style and attention to detail, creating projects for clients on time and within budget. Her work has been featured on multiple platforms including HGTV and was recently named as an emerging designer to watch by Atlanta Homes & Lifestyles. In this episode we look at the profitability of working on show houses.