The Profit is a Choice Podcast
Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.
174: Importance of Finance Management for Interior Designers
With us today is Damari Gold, owner of The Gold Standard Accounting & Tax firm. Damari is passionate about helping small business owners understand their money. So you can easily see why I am excited to have her on the podcast.
We will be talking about the yes and no items for tax deductions, the importance of CFO days in your firm, and why we need a tax plan. Enjoy the conversation!
172: 4 Areas to Build Processes in Your Design Firm
Joining me on the podcast today are Debra Scarpa and Ashley Blaesing of Home Designer Marketing. We are going to talk systems and processes which you all know by now is a favorite topic of mine. We will look at the benefits of having systems, which areas of the company we need to create them in and go over an idea of the types of systems that will make our work more efficient. Enjoy the podcast.
171: How to Create an Interior Design Business to Sell
John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. He is the author of Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts the popular podcast, Built to Sell Radio. Today, we are talking about how to create a business to sell, the difference between a job and a business, and who needs to be on your team.
170: The Scarlet Thread Origin Story
On the podcast today I’m going to share my origin story. Some of you have reached out to me and asked me to share more and that you want to hear more. And so I thought it would be a great thing to just put my story out there beginning to end. That's what I'm going to do today. I hope that there's something that you can take away from it and that it inspires you.
169: Growing Your Design Business With Your Spouse
Joining me on the podcast today are Jenny and Ben Slingerland of Black Ink Interiors. Jenny and Ben are clients of mine who have had tremendous growth over the last year. Today they are going to share their story of how they began working together in the company, how their business has morphed over the years, and how they each have their area of specialty that makes it all work.
168: How to Hire an Ops Person for Your Design Firm
Joining me today on the podcast is Kelcee Sparks. Kelcee is the Director of Operations and Success for my company, and we've been together for almost a year. We're going to talk about what it's like to hire an operations person, why you need one, and actually how to hand off the work that sometimes can be very difficult to let go of. I hope you enjoy our conversation.
167: How to Build Trust In Marketing Your Design Firm
Joining us today is Andy Seeley, CEO and Co-Founder of Creatively Disruptive, a digital marketing agency built by a team of professional nerds that work together as the Small Business Champions. Andy is a Small Business Marketing Expert and he is committed to helping businesses keep up with all the latest algorithms to make sure they are getting their money’s worth for their online advertising.
166: Have You Taken Your Design Business As Far As You Can Alone
Have you ever thought to yourself, “This is all I know how to do?” I have. And therein lies the opportunity to find someone who knows more than you do about that topic. And what you do next depends on the resources you have. Maybe you have lots of time, then you might want to investigate, listen to podcasts or read books – perhaps even take a course. But what do you do when you don’t have time, and you do have money as a resource? You invest in finding the right answer to fast-track you where you want to go. On the podcast today we are going to dig into the question, “Have I taken my design business as far as I can alone?”
165: Why Relationships are Key to Scaling Your Design Firm
With me today on the podcast is Sarah Walker of Nuance Interiors in Washington State. Sarah has just opened a high-end showroom in the Pacific Northwest catering to builders and other designers. We are going to discuss her journey in design, how she chose to step out of the comfortable and take a risk, and what she would do differently next time.
164: How to Prepare for a Deep Dive Strategy Session
There comes a time for every business owner where they know a cursory glance over their business is not enough. They must do a deep dive into the company to check for workflows, profitability, products, services and more. And this deep dive can be overwhelming if not done methodically – because there are rabbit trails that quickly show up! On today’s podcast I am going to share with you my recent deep dive strategies, how they worked, and what could be improved. Enjoy!
163: How to Leverage Leadership in Scaling Your Design Firm
With me today on the podcast is Jenni Egger of Jenni Egger Designs. Jenni is one of my coaching clients and she has built a wonderful business in Indiana. Jenni had a career prior to her design firm working with the Estee Lauder Companies. We are going to discuss what she learned from that company that gave her a specific insight into building and scaling her current firm.
162: 3 Strategies to Fit Your Design Business Into Your Life
If you are following along with my newsletter challenges, then you are working to determine what is critical for you and your team to complete this year. (By the way, if you don’t get my newsletter, go to www.scarletthreadconsulting.com and sign up or download any of my free offerings.) And as you are focusing on what is really critical you may be looking at a task list that is longer than your calendar has months left in the year.
Today we are going to talk about fitting your business into your life instead of fitting your life into your business. I hope you find some great take-aways to lighten the load.
161: How to View Your Relationship with Money in Your Design Firm
With us on the podcast today is Aimee LaLiberte. Aimee is the owner of My Virtual CFO and is also a life and money coach. We are chatting about having a relationship with money – the good and the bad. Listen in as we talk about money being neutral and amoral. Afterward, leave yourself some time to reflect on how money was viewed by your family during your childhood and how that influences the type of business you run today.
160: Building Profitability Into Your Design Business
When I started my podcast journey in September of 2018, I knew I would only do it if I could have the time and resources to do it well and consistently. I have now wrapped up 3 full years of podcasting and this is the start of year 4. Thank you all for continuing to be willing to listen, share, and talk about the choices that make our businesses and lives profitable. I would love for you to leave a review of the podcast on your favorite listening device. I believe there is more to be done and uncovered – so cheers to the beginning of year 4 of Profit Is A Choice.
159: How to Create Profit in your Design Firm with SideDoor
Joining me today is Chad Smith of SideDoor. Chad is an entrepreneur with a long background in the design industry. On today’s podcast we are discussing how to monetize and streamline the ordering and procurement process by using an online tool that has digitized the order process. SideDoor can be used in a multitude of ways in your business, and I hope you are as excited about learning and considering the opportunities as I am.
158: How to Get Unstuck in Your Interior Design Business
Joining me on the podcast today is Misty Molloy of CoCreative Interiors. Misty began her design business a little over a year ago and has had rapid growth both in the development of her business and in her designs. After working through her financials, Misty experienced some overwhelm which lead to her getting stuck with how to move forward. Listen in as we dissect her challenge, remove obstacles, and make a path forward for her.
157: How to Hire for the Weaknesses in Your Design Firm
At some point we all need to consider hiring. But have you considered hiring for the weaknesses in your firm? In this episode we will look at how to identify the weaknesses of your firm, how to use the StrengthsFinder 2.0 assessment tool to gain clarity on what is missing, and how to choose between two weak areas to determine which position to hire for first.
156: How to Have a Successful Brand Photo Shoot for Your Design Firm
Catrina Maxwell from CatMax Photography is joining me on the podcast today to talk all about how to create a successful brand and lifestyle photo shoot. Cat and I recently worked together to create my new photos and her process was top notch. I loved crafting the story lines, then taking the pictures to tell the story. Listen in as Cat shares her journey in photography and how we can take photos that allow us to make human connections.
155: 3 Ways to Protect Your CEO Position in Your Design Firm
Each firm needs a CEO. A Chief Executive Officer. Perhaps, the position does not use that label – but the work of the CEO is still needed. On the podcast today we are going to look at the role of the CEO, why it is needed, and how to protect it no matter the size of your firm.
154: How to Restart Your Interior Design Firm
With me today is Lesley Myrick of Lesley Myrick Interiors. Lesley is fun and has a super cool style. She is going to share with us on today the challenges of moving 3 times in 5 years and constantly restarting her business. There are some lessons learned and insight gained from these moves that can assist us all, no matter where we are in business. Listen in as Lesley shares how simplifying her offerings has been freeing and more profitable in her business, and as she shares the one big thing that helped launch her business in a new state.