The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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048: Summer Stress Removed

This is going to be a solo podcast and we're going to be talking about a topic that I keep seeing online and discussing with my one to one clients in private. We will talk about the summer slow down. So we're going to dig into some options on how to handle the summer chaos with maybe kids at home. Also, how not to give up on your business during that time. As well as not missing out on an entire summer of fun with the kiddos. It doesn't really have to be an either or if we can get creative.

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047: Business Protection is Necessary

On the podcast today is Angie Avard Turner, an attorney who loves pattern and color.  After over 20 years in retail, 14 years in wholesale, and 8 years in licensing, Angie decided to meet a glaring need of creatives—an attorney who was familiar with the needs of creative entrepreneurs and an understanding of the law. 

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043: Managing Expectations from the Start

On the podcast today is Claire Jefford.  Claire began her award winning Interior Decorating firm in 2011 & quickly grew her business, boasting the highest reviewed design professional in the Greater Toronto area with 100 Houzz reviews. In 2017, Claire started a second business as a Business Coach.

With a background in Human Resources, Claire is passionate about having organized processes, marketing & she also loves creating videos. Audiences love Claire for her authentic personality, her helpful, straight up advice & cheeky sense of humor.

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042: Staging and Interior Design Can Coexist

Shauna is an award-winning home staging industry expert and business strategist, fiercely committed to guiding aspiring entrepreneurs to achieve success in all facets of their business. She is A veteran of educating and inspiring entrepreneurs from all industries, and has built a thriving home staging and design business, been voted number one in her local region, and oversees a remarkable team of home staging and design professionals. In 2015, she founded Styled, Listed, and Sold (SLS) Academy to provide core and continuing education for home staging professionals, and has created a comprehensive and systematic program for teaching the technical and the business side of the home staging world. Prior to founding her home staging and design company, Shauna Lynn worked as an analyst. She continues to apply her technical training in Mathematics to her every day work, combining creativity with logic to achieve incredible results. 

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040: A Strong Core for Body and Business

On our podcast today is Kolleen Losch, owner of Core Physique and Core 57. Kolleen is a certified personal trainer, as well as Corrective Exercise Specialist with the National Academy of Sports Medicine, and a Master Trainer for Trigger Point Therapy. Being a mom, wife, and business owner, she understands the demands our lives make that can interfere with our health and fitness. Her passion is making fitness realistic and accessible for anyone – no matter what challenges they might face.

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036: Press Brings Engagement

Amy Flurry operates an independent communication studio that assists companies in developing and implementing focused communication strategies that position them for the next stage of growth. She draws on her experience in the fashion and home furnishings industry. Also, she applies trend direction to product development and an expanding market strategies to connect businesses to the interior design trade. Amy is the author of Recipe for Press, which has two editions.

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035: Play to Your Strengths

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong - a new breed of consultancy that believes everyone deserves a great place to work and that any workplace can be great. A leading expert in the global Employee Engagement Community, the 34 Strong team leverages the Gallup Strengths Finder Assessment and the Q12 Employee Engagement Survey to create massive shifts within organizations - both culturally and on the bottom line.

Darren is a nationally acclaimed keynote speaker and facilitator on the topic of strength leadership and employee engagement.

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034: Building Heroism in Business

Scott Beebe is the founder and head coach of My Business on Purpose and he's the host of the My Business on Purpose podcast. He loves to liberate small business owners from the chaos of working in their business and helps to get their lives back by assisting them in articulating and implementing intentional vision mission values, systems and processes.

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023: Success with Systems to Alleviate Stress

Matt Malouf is a passionate business coach, entrepreneur, speaker, author, and podcast host on a mission to help entrepreneurs around the world break the shackles of mediocrity and reach new levels of personal and business success. On the podcast today we focus on the mindsets that keep us stuck and unable to delegate and work in our zone of genius. Matt has lots to share on this topic and it is so important for us to consider as we are business building.

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Bonus: Setting Goals that Matter

Jennifer is joining us again on the podcast to talk about goal setting. As the creator of The Best Planner Ever, Jennifer specializes in productivity, strategy and mindset surrounding goals and planning and moving business forward. Enjoy this freeing conversation and then go set some goals!

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019: Sourcing and Procuring with Efficiency

Heather Gillette is the Founder and CEO of Designer Inc. and has over 25+ years in online start ups. Heather previously worked at YouTube as the Founder and Head of Content Review, Copyright Enforcement, Abuse & User Support Teams as well as localized YouTube operations in 13 countries. A fun fact about Heather is if you Google ‘Heather Gillette YouTube’ you can find interesting case studies and articles about the work she did at YouTube. Her expertise is in building teams, automation and scale, localization and leveraging user community. She loves solving the impossible challenges and we learn in this episode what happened when she turned her attention to the interior design industry.

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017: Accidental Business that Became Intentional

Ann K. Johnson is the owner of Sew Easy Windows specializing in decorative soft goods such as panels and draperies, cushions and pillows, tablecloths and napkins and much more. Ann is also a speaker, author and instructor known for creating ways to be efficient in the workroom. She is the author of a two volume book series, The Professional Workroom Handbook of Swags. Listen in as she shares how her business accidentally started but how she moved towards intentionality to keep it going.

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014: Manage Your Projects with Ease

Sarah Daniele is the CEO and co-founder of Mydoma Studio, providing interior design professionals with the tools to enhance their value, create a repeatable process and collaborate with clients in the industry. Sarah and her team are passionate about using systems and processes to help interior designers grow their design businesses. In this episode we hear how Sarah began her career in interiors and what led her to where she is today.

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009: Success is Possible if You Persevere

Cory and Anthea Click are owners of Fresh Perspectives in Nashville, Tennessee.  Cory brings his expertise of home building to the team along with Anthea’s career in selling real estate. Together, the couple have created a staging business for 11 years. Anthea has won numerous awards, including Best of Houzz in design and service, as well as “Most Livable” award in both the 2014 and 2015 Parade of Homes. They also received Fixr Top 200 Home Design Influencers of 2017. Anthea was a featured designer for Kirkland’s and appeared on the popular show, Designing Spaces, as a guest designer.

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