The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

Systems & Strategies Michele Williams Systems & Strategies Michele Williams

214: How to Easily Create a Strategic Plan for Your Design Firm

This week we're rerunning episode 131 of the Profit is a Choice podcast, “How to easily create a strategic plan for your design firm.” This is an awesome topic that we processed through a couple of years ago. And I will say to you, it is still relevant and it's something that we work on and focus on in Scarlet Thread Consulting all the time. So, I want to encourage you as you wrap up this year, and get ready for next, that you take the time to consider your strategic plan, what it might look like, and how you can improve upon it from moving forward.

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213: Is Your Workplace Toxic?

Do you know how to define a toxic workplace? Are you the one bringing the discord into the office or is someone else? Maybe you are looking for a job and want to know what to steer clear from. Today, we are going to talk about what makes a workplace feel yuk – and how to spot areas for improvement.

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212: Tax Deferral and Risk Management for your Company

It is not often that I get to dive into a topic that is totally foreign to me when we start the podcast. Usually, I have heard something about the topic and have a little knowledge. The 831(b) plan was a new thing – and Ed Bryan joins me to help us understand this tax deferral and risk management opportunity.

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211: Creating an Accounting Foundation for your Design Business

Today I am welcoming Erin McGhee to the podcast. Erin describes herself as an Accounting Manager for service-based businesses. Her big goal – to put you in charge of your money. As you can tell, we have a lot in common. Listen in as we discuss what is needed to have you in the driver’s seat of your business vehicle and what it takes to keep you there.

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209: Metrique Solutions is Your Financial Partner in Business

Joining me again on the podcast today is Jack Tompkins of Pineapple Consulting. Jack and I, along with a whole team of people, work on Metrique Solutions, a financial dashboard developed to support creative entrepreneurs – like you! Today we are talking about how Metrique Solutions is a financial partner in your business. It is not a replacement for your accounting or project management software, but an adjunct.

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208: How to Use Niching and Systems to Grow Your Business

Today on the podcast we have Carolyn Boldt. Carolyn is passionate about holistic health and wellness and has crafted a business that focuses on designing in these industries. There are so many good takeaways in this podcast and Carolyn really has a heart to share and teach. Listen in as she shares the journey to focus on a niche that she loved and how it has prompted a different way to scale.

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207: Developing Perseverance in Your Firm

Can we just talk about perseverance? Perseverance is defined as doing something despite the difficulty or delay in achieving success. With all the things happening in our world and industry over the last two years, I would say that most of us are living in this space right now. Listen in to today’s episode where we discuss how we can keep going, even when the road seems long ahead of us.

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206: Seeing is Believing in Your Design Firm

Joining me on the podcast today is Jack Tompkins of Pineapple Consulting. Jack and I met back in 2019. And we shared the love of numbers and metrics instantly. Jack and I began working together early in 2020 to bring visuals to my clients and now we have joined forces to create matric solutions, a software application for creative business owners, and to give you the ability to see your KPIs in a quick visual dashboard. And so today on this show, we are going to talk specifically about the power of seeing your financials in one place and at one time.

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205: Creating a Brand with a Story for Your Design Firm

On the podcast with me today is Jill Palleschi of Jula Paper Co. Jill created Jula Paper Co out of a passion for design and a love of celebrations, both big and small. Jill believes that branding should be accessible to everyone and she supports businesses owners at all levels as they create brands representative of their business. Listen in as we discuss the story of our brand, how to not be trendy but to create a long-lasting brand, and what to do if you cannot afford a custom brand when first starting your business.

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204: Lessons in Taxes, Processes and Relationships

And just like that we are beginning year 5 of the podcast. Thank you to everyone who has listened, contributed, provided feedback and been part of this podcasting journey in any way. Cheers to wrapping up year 4 and to beginning year 5. The best gift you could give me would be to leave a review of the podcast on your favorite listening platform. Now, let’s recap a year of learning!

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203: Grow Your Design Firm with Podcasting

With me on the podcast today is Andrew Allemann. Andrew is a podcasting expert and founder of PodcastGuests.com. This is a service used by over 30,000 people to find guests for podcasts and for experts to get booked on podcasts. Today we will talk about the profitability of other people’s traffic which is increased by being on a podcast. 

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202: Tax Strategies for Your Design Business

Wendy Barlin is on the podcast with me today. Wendy has worked with business owners for over 25 years to guide them with business development, tax and cash flow strategies. Her direct and clear communication style, helps business owners understand a topic that often brings much fear and trepidation. So – let's talk taxes.

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201: How to Rethink Your Business

Today we are airing an episode that we launched in 2020. Many of us are seeing changes in buying patterns, budgets, and selections. While the details are different from where we were in early 2020, the rethinking our business part is the same. In this podcast we will examine how to dissect our businesses so that we can analyze them and perhaps put them back together again in a different way. Really knowing the pieces and parts, as well as what we're great at, or core competency, helps us to determine the best ways that we can show up and then serve our ideal client. Let’s focus on how to be nimble in an ever-changing world. How to grow and scale while maintaining our flexibility, which is not always easy. That will allow us to maneuver through any change. I hope you enjoy.

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200: Problem Solving as a Sales Process

With us on the podcast today is Jeremy Miner. Jeremy is the Chairman of 7th Level, a Global Sales Training company. Jeremy shares that “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.” We will discuss this and why the old ways of selling no longer work well.

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199: SEO and Messaging for Your Design Business

With me today is Erin Ollila. Erin is a copy coach and conversion copywriter and so much more. Erin believes in the power of words and how a message can inform – and even transform – its intended audience. Today we will be talking about the intersection of SEO, messaging, and copywriting for your marketing materials. Get ready to take notes!

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198: Rest, Recharge and Reset You and Your Business

Let’s talk more about burnout. Last month we looked at being burned out and looking for inspiration in different ways. But this month, I want to talk about being exhausted – in all the ways: mentally, physically, emotionally and even spiritually. And – what we can do about it. Enjoy the podcast.

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197: Creating Systems that Work for Your Design Business

Adi Klevit, Founder and CEO of Business Success Consulting Group is with me today sharing from her twenty-five years of knowledge and experience as a trained Industrial Engineer, management consultant and business executive to bring order and efficiency to organizations. We will discuss how processes improve efficiency and performance. Listen in for insight on bringing order to the chaos in your life and business.

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196: Creating and Documenting the Procedures in your Design Firm

With me on the podcast today is Owen McNab Enaohwo. Owen is the CEO and Co-founder of SweetProcess, an easy-to-use software that enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. We will dig in to where to start, how to monitor and improve processes and how to engage your team in the collaboration.

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