The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

Marketing Michele Williams Marketing Michele Williams

199: SEO and Messaging for Your Design Business

With me today is Erin Ollila. Erin is a copy coach and conversion copywriter and so much more. Erin believes in the power of words and how a message can inform – and even transform – its intended audience. Today we will be talking about the intersection of SEO, messaging, and copywriting for your marketing materials. Get ready to take notes!

Read More
Leadership Michele Williams Leadership Michele Williams

198: Rest, Recharge and Reset You and Your Business

Let’s talk more about burnout. Last month we looked at being burned out and looking for inspiration in different ways. But this month, I want to talk about being exhausted – in all the ways: mentally, physically, emotionally and even spiritually. And – what we can do about it. Enjoy the podcast.

Read More
Financial Michele Williams Financial Michele Williams

197: Creating Systems that Work for Your Design Business

Adi Klevit, Founder and CEO of Business Success Consulting Group is with me today sharing from her twenty-five years of knowledge and experience as a trained Industrial Engineer, management consultant and business executive to bring order and efficiency to organizations. We will discuss how processes improve efficiency and performance. Listen in for insight on bringing order to the chaos in your life and business.

Read More
Systems & Strategies Michele Williams Systems & Strategies Michele Williams

196: Creating and Documenting the Procedures in your Design Firm

With me on the podcast today is Owen McNab Enaohwo. Owen is the CEO and Co-founder of SweetProcess, an easy-to-use software that enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. We will dig in to where to start, how to monitor and improve processes and how to engage your team in the collaboration.

Read More
Financial Michele Williams Financial Michele Williams

194: Break Up With Debt

Joining me today is Melanie Lockert. Melanie is the author of the book, Dear Debt, based on her long-standing blog. She is also the podcast host of Mental Health and Wealth. Melanie was successful in paying off $81,000 in student loan debt and she has chronicled her journey on her blog and in her book. Today our focus will be all about debt and how to manage it.

Read More
Marketing Michele Williams Marketing Michele Williams

193: Leveraging Your Network to Build Your Design Business

Joining me today is Pamela Durkin. Pamela has spent over 30 years in the high-end design business serving both residential and commercial clients. She continues to practice design and also teaches other designers how to be magnetic and attract the best clients through her In Demand Designer Program. We are talking today about networking, ideal clients, and how to make an impression from the beginning.

Read More
Financial Michele Williams Financial Michele Williams

189: Reviewing Your Profit First Strategy

Have you created a Profit First strategy and implemented it – then left it alone? Are you still confident in the percentages you have allocated? Is your system and process growing with the evolving financials and needs of your company? If you are not sure, then this is the podcast for you. Let’s talk about how to review your profit first strategy and how to tweak it to make it work for your business today.

Read More
Systems & Strategies Michele Williams Systems & Strategies Michele Williams

188: Building Heroism in Business

Scott Beebe is the founder and head coach of My Business on Purpose and he's the host of the My Business on Purpose podcast. He loves to liberate small business owners from the chaos of working in their business and helps to get their lives back by assisting them in articulating and implementing intentional vision mission values, systems and processes.

Read More
Financial, Metrique Solutions Michele Williams Financial, Metrique Solutions Michele Williams

187: Introducing Metrique Solutions

For years I have been asked to write a book. And while I have co-authored a book and enjoyed that process, I felt like there was something else I was supposed to put out into the world. Today I want to introduce you to Metrique Solutions. A software application that will help you make financial decisions in your business in just minutes a month. On this episode I will share with you the origin of Metrique Solutions along with the problems it solves. I am excited – so let’s get to it.

Read More
Systems & Strategies Michele Williams Systems & Strategies Michele Williams

186: Preparing Your Business to Step Away

As owners, we build and build and work and work on our business. But what happens when we need to step away for a time? Can the business move on without us? What if we are out for a hot minute and someone needs to step in on our behalf, have we established a company that they can move into? On the podcast today, we will look at the areas we need to consider for continuity of service if we, the owner, need to take a sabbatical.

Read More
Financial Michele Williams Financial Michele Williams

185: Backwards Financials for the Win

Today I'm bringing you a replay of a podcast that we launched in the first few months of our podcast back in 2018. This particular podcast was in response to a question that Tracy Taylor emailed and asked me about how she could figure out her financials backwards. I work with my clients to create a top-down and a bottom-up model of their financials. And on this episode, you will hear Tracy and I work through her numbers, I want you to really listen in for some actionable takeaways so that you can look at your business financials backwards.

Read More
Systems & Strategies Michele Williams Systems & Strategies Michele Williams

184: How to Build a Design Business that Fits Your Strengths

I am so excited to have Carol Lang, of Carol Lang Interiors in NJ, on the podcast with me today. Carol is an excellent designer who has really learned to create her own path forward in this industry. We will be sharing her journey of discovery to clarify what she wants out of her business, and how that work is iterative and ongoing. I hope you enjoy!

Read More
Systems & Strategies Michele Williams Systems & Strategies Michele Williams

183: Preparing for an OPs Resource in Your Design Firm

On the podcast today with me, again is Kelcee Sparks. And she is the Director of Operations and Success for Scarlet Thread Consulting. You might remember that Kelcee and I did Episode 168, together on how to hire an operations person for your design firm. And in that episode, if you haven't listened you may want to go check it out. We discussed operations, building trust, working within your zone of genius and process, we really focused on what an operations person did and why you might need one. Today, we're going to go a little bit deeper. And we're going to really focus on the details of being ready, creating the first steps to move in the direction of hiring an operations person, we're going to talk 30-60-90 day plans. And we're also going to talk about creating a hybrid, so that sometimes the person may be in the office, and sometimes they may be working remotely. And so I hope that you gather a lot from this and are able to put it into practice.

Read More
Financial Michele Williams Financial Michele Williams

182: Managing to a Budget in Your Design Firm

Do you currently create a budget for your new year and then manage to it? If so, you are going to enjoy this podcast. If not, I ask that you listen with an open mind and perhaps are swayed to begin this process of financial management. Either way – let’s talk about budgets and how to manage to them effectively in your firm.

Read More
Hiring Michele Williams Hiring Michele Williams

181: Working With a Recruiting Agency for Your Design Firm

Joining me on the podcast today are Paige Risley and Beth Moffatt of We Recruit Well, both of these women have worked in the online space, both in positions of being virtual assistants. And now they have pulled together their resources and created a company, We Recruit Well, where they help place online resources for your company. And so we're going to talk today about what that process looks like, how to be prepared for hiring, and how to make sure that you are matched with the correct person.

Read More
Financial Michele Williams Financial Michele Williams

180: Financial Management and Oversight in Your Design Firm

Joining me on the podcast today is Peter Lang, owner of the designer CPA, Peter and I both have a heart for supporting this industry with good financial practices and understanding. And today we're going to talk about what we see as kind of the lifecycle, if you will, of bookkeeping and bookkeeping needs and the overwhelming hole and desire in the industry to have better bookkeeping practices. So I hope you enjoy the podcast and are able to see where you fit in the bookkeeping trajectory.

Read More